A collection of independent research, strategic explorations, pitch decks, and marketing concepts I’ve developed to understand problems, test ideas, and explore opportunities for brands and products. These projects showcase my thinking beyond formal work and live client engagements.
How Swiggy Instamart could turn more cart-builders into repeat customers. 15 customer interviews and a same-night checkout walkthrough on Instamart, Blinkit and Zepto pointed to one testable problem: shoppers are unsure what they will actually pay. So the first move is a controlled test, not a price cut.
How Lenskart went from ₹499 frames sold online to 3,459 stores. My first guess was that design won it for them. The research said the wedge was access and price, and stores and eye tests came later to fix the trust problem of buying glasses online.
What Swish got right launching 10-minute food in Bengaluru, and how I would test it in Mumbai before spending real money: start small in Powai around the 4 to 6 pm desk-snack moment, with clear rules for when to keep going, change course or stop.