Shubh Desai

MESA School of Business

Undergraduate Program in Business Management & Entrepreneurship

• Sem 1 GPA: 3.56/4 | Outstanding Scholars' Circle Award
• Academic Secretary, Student Council

Indian Institute of Management Bangalore

Bachelor of Business Administration – Digital Business & Entrepreneurship

Business Strategy Lab | Consumer Perception & Strategic Positioning Study for Nua

• Delivered an end-to-end brand strategy project for Nua with a batch mate through desk research, 15 offline interviews, and a 94-respondent survey on usage, trust, and switching behaviour.
• Uncovered that 59% of consumers normalised irritation as expected, 57% switched brands due to discomfort, and only 38% interpreted "Zero Irritation" literally.
• Identified Nua as the only brand with a clear consumer image by mapping perceptions across Whisper, Stayfree, Sofy, Plush, and Azah.
• Achieved 88% preference in testing by proposing a proof-backed "Zero Irritation" promise and a user-led campaign ("No Filters. No Free Pass.").

InterviewLEAP | AI Interview Coach

Co-Founder & Product Lead

• Defined a differentiated value proposition around structured feedback by conducting 25+ user interviews on behavioural interview pain points.
• Shipped an AI interview-feedback MVP in 10 days using Lovable, Supabase, and n8n, automating transcript-to-STAR feedback and removing manual review.
• Onboarded 5 early users, validated interest but found a gap in simulating real interview pressure; documented learnings and shut down rather than forcing weak fit.

Parv Essentials

Co-Founder & Creative Director

• Generated ₹69.5K in revenue within 60 days by running 3 offline pop-ups, pitching products, and serving 200+ customers.
• Turned a rain-hit dead slot into a cash burst by pre-packaging 10 "Mystery Boxes" at ₹300 each, clearing slow-moving ₹30–₹50 inventory.
• Drove on-ground brand recall by designing the brand logo, tagline, and creative engagement hooks, live magic tricks, roaming banners, pushup-challenge discounts, and roll-the-dice offers.

Academic Secretary

Student Council, Mesa School of Business

• Ensured zero missed deadlines across a 98-student cohort by centralising all faculty–student communication, doubt resolution, and escalations.
• Automated daily batch communication for 60+ consecutive days by building an n8n workflow delivering schedules, deadlines, and curated articles.
• Helped all session attendees clear their exams by running peer-learning sessions on accounting and spreadsheets for batches of ~8 students.

Mesa Business Case Competition (UG Edition)

Event Head

• Attracted 30+ teams and 15+ on-campus finalists by designing Mesa's first UG case competition, a 4-round event with a ₹1L prize pool.
• Structured 4 elimination rounds: online crisis-case screen, high-pressure GTM challenge, a live Porter case for semi-finals, and a VC-judged finale.
• Onboarded 3 sponsorships (Mumbai Pav Co., Epigamia, Hackculture) and managed judging panels and on-ground logistics as the sole event head.