hi, i amshubh desai

i figure things out.

about me

i'm 19, currently figuring out GTM

i like figuring out why people buy, and then helping them buy.

i'm into brands, people, and the gap between what a product promises and what people actually feel. i like getting close to customers, testing ideas in the real world instead of on slides, and sharing what i learn as i go.

a few things i've done

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  built parv essentials, a jewellery brand that made ₹70k in revenue, served 200+ customers and sold through 3 pop-ups. learned a lot about consumer behaviour, selling, and convincing strangers to buy something.

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  researched the interview prep space for interviewleap: explored 50+ online discussions, spoke to users, and built an ai interview coaching mvp in 10 days. we eventually shut it down, but it changed how i think about building products.

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  ran 15 interviews and collected 94 survey responses on period care for nua, then turned the research into a zero irritation brand strategy and campaign concept. 88% of test participants preferred the new claim over the original.

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  worked across product marketing, creative campaigns and operations at emversity: 20+ launches, a roughly 50% lift in click-through rates, creator campaigns and smoother ops.

• 

  explored the active women's market for terractive through consumer conversations, product research and gtm strategy: a 4-sku portfolio and a ₹1 crore gtm plan, and a lesson in how insights turn into product and business decisions.

lately