Start with people, end with something real: a product, a brand strategy or a launch plan.
Women had normalised activewear discomfort. So we designed to remove friction: a 4-SKU portfolio led by a soft support sports bra, each product with its own ₹1 Cr GTM plan, presented to founder Raena Ambani.
“Zero Irritation” meant four different things to different women. We clarified the promise and designed a no-filters trial campaign with five first-time users. Top 5 of 20 teams.
An AI interview coach, built at Mesa’s Build Your Own Product. I paused it when people liked it but didn’t prepare with it, then came back in 2026 to research the bigger problem: interview readiness, not interview prep.